by Pedro do Amaral Souza
Over the last few months a wave of protests shook Brazil, garnering attention from the rest of the world. The protests were extensively covered, being reported in media juggernauts such as CNN, The Economist and The New York Times.
But the Media coverage outside of Brazil seems to have missed one of the most interesting stories: Mídia Ninja (Ninja Media), a group of activists that present themselves as an alternative to traditional media, has emerged.
The group was created in 2011 by Fora do Eixo, a group of collectives that organizes cultural events. The idea was to create a form of “uncut” journalism, streaming events in real time. Using social medias to organize themselves, they took to the streets armed with cell-phones and cameras, broadcasting the protests to a fast-growing audience. Little known before the protests, the Mídia Ninja has gathered more than 180,000 likes on their Facebook page.
Following on their tracks, another group entitled Mídia Gaysha appeared in São Paulo, presenting different ideals but using the same tactics of live-streaming events. This might reveal the beginning of a new trend, as the popularity of such groups steadily increase.
It is intriguing to see these groups emerge at a time when journalism as a profession is undergoing major changes, especially when you consider how they utilize new technologies to their advantage.
As of now, there is no way to tell whether this form of journalism will change the profession or disappear as a simple passing trend. But it is definitely worth keeping an eye on such alternative medias that have already redefined the way we see journalism here in Brazil.